Scripps , one of the largest local TV broadcasters in the U.S., has hired a financial advisor to evaluate inbound interest in acquiring Bounce TV, its over-the-air network geared toward African Americans, according to Scripps CEO Adam Symson.
Symson declined to comment on the names of the bidders or the potential price for Bounce TV.
He added a platform such as Bounce TV could also serve as a landing spot for a catalog of Black creators.
Scripps officials began telling Bounce TV employees about the inbound interest on Tuesday, according to a person familiar with the communications.
Bounce TV, which debuted in 2011, is a free over-the-air network that broadcasts a combination of syndicated shows, movies and original content.
Persons:
Tanika Ray, Alyson Fouse, Kym Whitley, Yvette Nicole Brown, Tisha Campbell, Adam Symson, Symson, Scripps, they're, Johnson, Deji LaRay
Organizations:
London West Hollywood, Beverly, Scripps, Paramount Global, BET Media Group, CNBC, TV, BET
Locations:
Beverly Hills, West Hollywood , California, U.S